About the product
Road Shows are the ultimate fun, vibrant, energetic and uses interactive means of educating the masses about a product or service. The Road Shows comprise of a truck with a stage, out door music system , compeer ( Presenter ) and Three (3) Dancers (Entertainers). A number of activities ranging from product talk, competitions, games to engage with the target audience are done in order to communicate the massage. Roadshows use a concept called Edutainment. This is a process of entertaining people at the same time educating the general public on the different products on offer so that they can have first hand information of the products and services.
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